Journalist, PR communications, brand consultant and copywriter
I love to write smart, engaging copy and bring editorial-style content to a variety of platforms for fine jewellery, gems and luxury businesses. I have been writing about gems and jewellery for a brands, jewellers and businesses worldwide. This includes press releases, content for websites, copywriting, brand biographies to ghost writing, PR strategies, to market intelligence reports for international publications.
I’m also an independent journalist for Rapaport Magazine, Solitaire Asia Pacific (Singapore), Jewelry Net Asia (JNA) and Upscale Living Magazine (US), Adorn Insight, Trendvision and ICA’s GAMMA Journal.
I cover the entire spectrum of the gems and jewellery supply chain, from mining, gemmology to gem trading, jewellery trends and designer interviews. Clients who have trusted me to write include Bonas Group, The Futurist, Master cutter Victor Tuzlukov, The Jewelry Trade Center (JTC) Central Group, Asian Institute of Gemological Sciences (AIGS) to manufacturers and traders like Ennovie, K.V. Gems, Starlanka, AAra Jewelry, Navneet Gems & Minerals and jewellery brands Lia Lam Fine Jewellery, DEHRES, Stenzhorn amongst others.
Find my writing also at:
Jewellery Outlook, Solitaire International, InColor, Canadian Jeweller, The Jewelry Magazine (TJM), Bangkok Gems & Jewellery, Diamond World, Benchpeg (UK), Japan Precious Magazine, amongst others.
SPEAKING ENGAGEMENTS & COLLABORATIONS
If you are a company that would like to work with me on an innovative project, talk, presentation or curation please contact: i.yan1311@gmail.com.
TALKS & EVENTS
May 2022 – The Roadmap to Seasons 2024+
Building a Market Report Masterclass for The Futurist Academy Course
March 2022 – Women’s Series : Proud Limponpan, Ennovie
Instagram Live with Proud Limpongpan via @izza_gem
22 January 2022 – Circular Design, VicenzaOro TV Talk
Circular Design talk & Panel discussion
17 November 2021 – NYC Jewellery week 2021
JB Jones Interviews Isabella Yan
19 October 2021 – Women’s Series : Munpreet
Instagram Live with Munpreet Virdy via @izza_gem
20 September 2021 – Instagram Live : Chiswick Auctions
Auction Preview and Jewellery Collection with Sarah Duncan
11 September 2021 – TrendBooks 2023+ VicenzaOro TV Talk
Jewellery Directions, TrendBook 2023+ launch
28 October 2020 – NYC Jewellery Week 2020
Global Trends Panel
8 March 2020 – Women’s Series : Elppin
Instagram Live with Carina Hardy via @izza_gem
3 October 2019 – The Jewelry Trade Center
Gems for Investment
PRESS FEATURES
Isabella has been interviewed by various international publications and media outlets :
23 February 2023 – EDITORIALIST https://editorialist.com/fashion/jewelry-watches/jewelry-trends/
January 2023 – Jewellery trade: Optimism amid uncertainties in 2023 https://news.jewellerynet.com/uploads/ebook/jna/2023/January_2023/46/
